Bruce and Karen Cumsky started Adpartner in a fourth floor walk-up in Manhattan in 1998.
We had vast experience in large firms, Bruce as a Senior Creative at Young & Rubicam/NY and Karen as Business Manager at Condé Nast Publications.
There comes a time in life when you decide to take the leap and build your own enterprise or remain under the safe umbrella of another. We wanted something different. We both were too insulated in such large firms…too far from the result and impact of our efforts. We decided to create our own shop, an ad agency that measured its success by the lives and livelihoods it impacted. We sought out small and medium sized businesses where we could work with owners and decision makers rather than the many levels large corporations rely on. We wanted our work to be as creative and impactful as possible.
Our timing was fortunate as the world was changing and becoming virtual. Our business model is simple – direct involvement with business owners, fast turnarounds and no overages for our clients.
In 2001 we moved our growing business to the Berkshires. From there we have worked with clients all over the country from New York to Arizona. Our work spans all categories from Specialty Foods to Resorts and Spas to Gifts and Retail to Insurance Companies and Financial Services.
We believe that the relationship with our clients is more like a partnership, open, honest and always looking for the best way to build the brand for long-term success. For almost 20 years that formula has worked. We are proud to have changed lives, including our own, and helped build businesses along the way.