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Digital Marketing & Media Services

Digital Newsletters

Relationship building with your customers is critical and comes from interesting and relevant communication between you and them.  We suggest digital newsletters to customers to deliver immediately measurable results. This is an extremely cost-effective way to reach your “fans” and drive sales.  Targeted e-mail campaigns are one of the most cost-effective forms of marketing. Effective communication changes consumer behavior, turns audiences into advocates which increases demand for our clients' products or services.  Referral of exciting content helps increase traffic to your web site. There is no “one size fits all” solution so each approach is designed for maximum results based on an overall marketing strategy.

Digital Advertising

Remember when banners were “it?”  Online advertising has grown more targeted and sophisticated, and it is constantly evolving.  Once again, measurable results are possible so that advertising can be more focused and influence decision-making.  Pay-per-click (PPC) advertising can get your brand found and noticed, with search engine result analysis.  Google Adwords is a program that delivers customers that are searching for "things that you offer” and only costs when people click thru to your site.  "In other words, only when your advertising is working,” and accepts any budget level that suits your business. Display ads offer brand exposure targeted to your specific demographic.   Remarketing is a second chance to reach a customer that left your web site or abandoned the cart.  And of course web analytics offers insight into effectiveness, allowing us to enhance and optimize the campaign.

Social Media

 

Social “Marketing” is building a relationship with your customer and that is a two-way street.  No longer are you just talking “at” the consumer, but actually having a conversation…and listening to them. Interaction between your brand and consumers builds brand loyalty and deepens the relationship with users and fans.  Understanding your brand is the first step so your message reflects your tone and personality.  Relevant content – relevant TO YOUR CUSTOMER is critical for a meaningful conversation.  And this conversation needs attention and continuity.

 

Response in Social Media is essential.  We participate, monitor, and generate the content to keep your customers informed and interested.  We respond and answer questions, we propose usage and listen to the customer for a complete relationship. We do this across all communities – Facebook, Instagram, Twitter, Pinterest, etc.  We also track performance for effectiveness.  Keeping your brand at the forefront of the conversation and driving customers to your site is the result of effective communication, the ultimate goal.